L’art pour l’art Collections 2024-2025

L’ART POUR L’ART COLLECTIONS
CONTEMPORARY VIDEO-BASED ART
ALBERT YOUNG CHOI
10-23 MAY 2025
MAIN HALL GALLERY
INDEX EDUCATION SERVICES
SHANGHAI, CHINA
OPENING RECEPTION

SATURDAY, 10 MAY 2025, AT 6:00PM


In my work, I strive to explore the complex interplay between found media and the myriad interpretations it invites. My collection, “L’art Pour L’art,” embodies the philosophy of Art for Art’s Sake, seeking to transcend conventional storytelling methods and forge a new path in visual expression. Each piece is a testament to the beauty of fragments—each clip, image, and sound carrying its own narrative yet waiting to be recontextualized.

My practice centers around the aesthetic and conceptual potentials of moving images. By embracing the raw authenticity of these materials, I challenge traditional notions of beauty and meaning and invite viewers to participate in a dialogue about perception and interpretation. I deliberately incorporate light, texture, and rhythm elements, creating a sensory experience that evokes emotion and reflection.

At the heart of my work lies exploring the tension between intention and chance. As I deconstruct and reassemble these media fragments, I encourage viewers to ponder their relationships to memory and experience. What stories do we impose on seemingly random moments? How does our lens shape our understanding of a collective narrative?

Artist: Albert Young Choi
Date: 2024-2025
Medium: MP4 Video
Dimensions: 9 × 16 Vertical Format


Albert Young Choi’s exhibition, “L’art pour l’art Collections,” investigates the aesthetics of moving images through video artworks, emphasizing visual experimentation and structural abstraction. Embracing the notion of “art for art’s sake,” this exhibition transcends traditional narratives to deconstruct and recontextualize digital footage from everyday media, engaging with themes of authorship, memory, temporality, and perception.

At the center of the exhibition is “SPIRIT,” a dynamic video piece that explores fashion as both an artistic expression and a cultural identity. Choi weaves together various media fragments to create a rhythmic visual experience featuring fashion imagery, kinetic typography, and digital collage. This work harmonizes architectural layouts with the fluid movement of models and textiles, generating vibrant energy. The animated typography introduces a rhythmic dimension, merging motion graphics with visual poetry.

“SPIRIT” surpasses mere fashion imagery, reflecting themes of identity, visibility, and the interconnectedness of the human form and visual design. Its format, reminiscent of social media shorts, resonates with contemporary culture shaped by rapid information consumption. Within its brief duration, “SPIRIT” prompts deep reflection, presenting fashion as a multifaceted art form intertwined with technology, narrative, and symbolism.

Choi’s “meditation poetry” within L’art pour l’art emphasizes intuitive rhythm and abstract emotion over linear storytelling. By stripping repurposed media of its original context, Choi demonstrates how beauty can emerge from fragmentation. Each piece encourages viewers to slow down and engage with the visual language on their own terms.

Choi’s work resonates with the legacy of experimental cinema and digital collage while asserting a unique perspective relevant to today’s world. His thoughtfully composed and open-ended pieces challenge audiences to contemplate the nature of images in a media-saturated environment, affirming that art can still surprise and inspire despite the constant flow of information.

BOYI
Curator



TYPE AND IMAGE

“Type and Image” by Albert Young Choi

“Type and Image” series explores the fragility of human life when faced with powerful influences like environment, politics, culture, and history. His works highlight how these forces shape and define humans, often without them realizing it. By blending text and images, Choi creates a visual dialogue that reflects how we communicate and perceive the world.

Through the fusion of type and image, Choi actively involves viewers in a reflection on the construction and interpretation of meaning. His works playfully navigate the tension between the forces that shape our identities and our capacity to self-define. In this process, Choi underscores the delicate equilibrium between individual freedom and the perpetual external influences that shape our lives.

Artist: Albert Young Choi
Date: 2003-2018
Medium: Digital Images & prints
Dimensions: 59.4 cm × 84.1 cm



HANGEULGAK

“HangeulGak” by Albert Young Choi

“HangeulGak,” authored by Dr. Albert Young Choi, is a groundbreaking scholarly contribution to design. This compelling book delves deep into the aesthetic and practical dimensions of Hangeul typography, thoroughly examining its beauty and functionality. Dr. Choi’s profound insights are drawn from his extensive visual language and cultural expertise, making this work an essential read.

In “HangeulGak,” Dr. Choi masterfully explores the intricate interplay between Hangeul’s design elements and their diverse functions across various contexts. This book is an invaluable resource for designers and scholars eager to discover Hangeul’s innovative applications in their projects. By integrating historical perspectives with contemporary practices, Dr. Choi comprehensively understands Hangeul’s vital role in visual communication.

This publication is a testament to Dr. Choi’s broader commitment to elevating the design field, complementing his other significant works, including “Basic Principles of Visual Communication.” His dedication to scholarly research and practical application exemplifies his influence in advancing design education and practice.

For those keen on expanding their knowledge through “HangeulGak,” further information about Dr. Choi’s professional affiliations and publications is readily available. His work continues to resonate and inspire designers around the globe, particularly in the realms of typography and visual communication. Don’t miss the opportunity to engage with this pivotal contribution to design literature!

Artist: Albert Young Choi
Date: 2003-Present
Medium: Digital Images, Printmaking, and Painting
Dimensions: Various



I LIKE PEOPLE WHO ARE IN CONFLICT

“I LIKE PEOPLE WHO ARE IN CONFLICT” by Albert Young Choi

Albert Young Choi’s “I LIKE PEOPLE WHO ARE IN CONFLICT” presents a powerful visual commentary on the cultural and social tensions of the late 1980s and early 1990s. Through a sophisticated montage of pop culture imagery, Choi explores the contradictions and conflicts within society, highlighting the divisions shaped by class, race, and identity. By twisting familiar symbols from popular media, he exposes the often overlooked tensions that underlie consumer culture and the widening socio-economic gaps of the time. His artwork challenges the viewer to reflect on how these conflicts, masked by the allure of mass culture, affect individual and collective identities.

The dissonance created by Choi’s montage technique serves as both a critique and an invitation to engage with the uncomfortable realities of social disparity. By confronting these conflicts head-on, the artwork opens a dialogue about the ideological struggles and marginalized voices that define the period. In doing so, Choi’s work suggests that conflict, though unsettling, is an essential part of social growth and understanding, encouraging viewers to question the structures that shape contemporary culture.

Artist: Albert Young Choi
Date: 1992
Medium: Montage on paper
Dimensions: 29.7 cm × 42 cm