L’ART POUR L’ART COLLECTIONS
CONTEMPORARY VIDEO-BASED ART
ALBERT YOUNG CHOI
10-23 MAY 2025
MAIN HALL GALLERY
INDEX EDUCATION SERVICES
SHANGHAI, CHINA
OPENING RECEPTION
SATURDAY, 10 MAY 2025, AT 6:00PM
In my work, I strive to explore the complex interplay between found media and the myriad interpretations it invites. My collection, “L’art Pour L’art,” embodies the philosophy of Art for Art’s Sake, seeking to transcend conventional storytelling methods and forge a new path in visual expression. Each piece is a testament to the beauty of fragments—each clip, image, and sound carrying its own narrative yet waiting to be recontextualized.
My practice centers around the aesthetic and conceptual potentials of moving images. By embracing the raw authenticity of these materials, I challenge traditional notions of beauty and meaning and invite viewers to participate in a dialogue about perception and interpretation. I deliberately incorporate light, texture, and rhythm elements, creating a sensory experience that evokes emotion and reflection.
At the heart of my work lies exploring the tension between intention and chance. As I deconstruct and reassemble these media fragments, I encourage viewers to ponder their relationships to memory and experience. What stories do we impose on seemingly random moments? How does our lens shape our understanding of a collective narrative?
Artist: Albert Young Choi
Date: 2024-2025
Medium: MP4 Video
Dimensions: 9 × 16 Vertical Format
Albert Young Choi’s exhibition, “L’art pour l’art Collections,” investigates the aesthetics of moving images through video artworks, emphasizing visual experimentation and structural abstraction. Embracing the notion of “art for art’s sake,” this exhibition transcends traditional narratives to deconstruct and recontextualize digital footage from everyday media, engaging with themes of authorship, memory, temporality, and perception.
At the center of the exhibition is “SPIRIT,” a dynamic video piece that explores fashion as both an artistic expression and a cultural identity. Choi weaves together various media fragments to create a rhythmic visual experience featuring fashion imagery, kinetic typography, and digital collage. This work harmonizes architectural layouts with the fluid movement of models and textiles, generating vibrant energy. The animated typography introduces a rhythmic dimension, merging motion graphics with visual poetry.
“SPIRIT” surpasses mere fashion imagery, reflecting themes of identity, visibility, and the interconnectedness of the human form and visual design. Its format, reminiscent of social media shorts, resonates with contemporary culture shaped by rapid information consumption. Within its brief duration, “SPIRIT” prompts deep reflection, presenting fashion as a multifaceted art form intertwined with technology, narrative, and symbolism.
Choi’s “meditation poetry” within L’art pour l’art emphasizes intuitive rhythm and abstract emotion over linear storytelling. By stripping repurposed media of its original context, Choi demonstrates how beauty can emerge from fragmentation. Each piece encourages viewers to slow down and engage with the visual language on their own terms.
Choi’s work resonates with the legacy of experimental cinema and digital collage while asserting a unique perspective relevant to today’s world. His thoughtfully composed and open-ended pieces challenge audiences to contemplate the nature of images in a media-saturated environment, affirming that art can still surprise and inspire despite the constant flow of information.
BOYI
Curator
